gmtv. a user-generated content platform that enables GMTV to broadcast and interact with viewers participating in live TV debates, competitions and features.

Europe's biggest breakfast show, GMTV, embraced user-generated content and is demonstrating how popular programming on terrestrial TV can link seamlessly with its audiences.

The integration of Yomego's UGC solution enables the programme's six million viewers to participate in live TV debates, competitions and features at your.gm.tv.

Nog Sawdon, Head of Digital at GMTV commented:

"Viewers participate visually in debates, competitions and features by sending video clips, photos and text from their desktops or mobile phones. Users send in comments, questions for celebrities and fun pictures of their pets or children.

The flexibility of the Yomego platform is a distinct advantage: we can alter categories on the fly to respond to current topical issues. The more we trail for pictures on-air, the more the viewers respond."

She said viewers are taking to UGC "like ducks to water" and actively showing their willingness to participate in this way. Our programme producers are now factoring Yomego's UGC platform into all future items and looking to this pioneering content to provide GMTV with unique stories for TV."

Web site

http://your.gm.tv

Wap site

http://gmtvwap.yomego.com

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