applications. interact more closely with content and services through bespoke applications that encourage content, communication and participation.

Feature rich applications create enjoyable and interactive online, mobile & TV experiences by providing the right tools for the right channel. Applications are developed to suit a particular brand, audience or service.

plug-in applications

Applications offer new functionality, provide fun and interest and can be used to enable users to create content. For example a movie maker enables users to create unique content from professional assets for broadcast. Virtual pets can be used to promote nuture, responsibility and site stickiness. Third party applications can be plugged in through an API.

useful user-generated content

Content creation tools draw from a vast library of pre-defined assets; users are encouraged to add their own creative flair. Adverts, promotions, mini movies or cartoons can be created from professional or user-generated content for sharing.

improve communications

Marketing communications are more direct through a desktop buddy application that delivers much of our entertainment platform's functionality to the desktop. Downloaded to a user's PC, it delivers time sensitive news and alerts, unique content and interactive services.

next