profiles. detailed profiles underpin and shape user experiences through preferences and behaviour; they allow for targeted marketing & advertising too.

Profiles are a core module and feature in almost all solutions. Basic data is captured through information given in registrations and preferences. However, much richer profiles emerge from user experiences & behaviour learned throughout a user's participation in a service, for example, how they spend their time in a virtual world.

user profiles

Create and manage personal and public profiles; users can subscribe to events, sign up for information and alerts and view summaries of the things they like, the places they go and the friends they make.

Rich profiles determine a individual's content choices, bringing new experiences to the user and new advertising and marketing opportunities to community owners.

user-defined

Control a media channel, a personal space, an avatar; users decide what content shows up where, when and how often.

extracting data

Data requirements are unique to each project, data is extracted and presented via a reporting tool and aided by the use of graphs. Bespoke reports are easy to set up and integrate.

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