our solutions : user-generated content. user-generated content
is thriving and as a result media companies are finding
themselves turning from owning content to enabling networks of people to create and
distribute it.
the challenge is attracting and retaining these audiences, building
a dialogue with them, and importantly making money from new targeted advertising
opportunities.
Our UGC solution provides businesses with a cross platform user-generated content
solution enabling you to establish a service to support media initiatives and marketing
campaigns that benefit from getting your audience involved.
Features
Content tools
All the tools to enable users to create, upload and share multimedia content via mobile,
web and TV.
Interactive applications
Sticky tools get audiences to stay longer on user-generated content sites. Applications are
available to encourage participation with mobile, web & TV formats.
Branding & customisation
The nature of the content and the type of service is customised to support your audience,
your purpose and your brand.
Media storage
A flexible facility for storing and accessing user's videos & photos makes it easy to manage
large volumes of data.
Community building
A rich mix of features combining profiles, preferences and points of view to drive
participation and use.
TV audience participation
As an extension to audience participation and reality programming, personalised
animated characters enable people to express their views on TV, participate in TV games,
interact with on-screen characters even control animated hosts.
Revenue generation
Revenue models vary depending on the nature of the service. Alongside advertising and
sponsorship deals, content can be configured for free to view (often ad-funded), pay per view,
user-rewarded or subscriptions.